Digital Marketing is defined by marketing that takes place on the internet. In the past, print media received much of the ad spend in real estate but today digital marketing dominates. From the real estate perspective, digital marketing competition is fierce as all real estate agents and brokers are leveraging the internet to drive sales.
Digital Marketing for real estate can contain any/all the following:
- Social Media Marketing
- Facebook Paid Ads
- Facebook Retargeting ads
- Organic Social Media Marketing
- (SEO) Search Engine Optimization
- Local SEO – Ranking your Google Business Profile (previously Google My Business)
- Google Ads
- Google Max
- Content Marketing
- Email Marketing
- Driving website traffic
Real estate SEO is ranking a website or Google Business Profile at the top of the Google search results. Google Ads are paying for placement on a Google Search and charged by the click as are most Facebook Ads. Content Marketing includes blogging and social syndicating those blog posts to drive traffic to the real estate website.