SEO stands for search engine optimization.  SEO is the process of acquiring website traffic through organic means. SEO matters for real estate because with the web dominating much of the information available to the general public, the ability for your real estate website to  show up in Google’s search results can be invaluable for lead generation.

Although it is possible to do real estate SEO on your own website, it can become very technical and requires quite a bit of work.




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